Case Study: How Leafberri Scaled to a 26.95x ROAS with Story-Driven Meta Ads
When the founder of Leafberri was laid off from her career as a pharmacist, she stood at a crossroads—return to the safety of the corporate world or go all in on her passion project: introducing the U.S. to Kenya’s finest pesticide-free teas. She chose the latter.
That’s when we stepped in to help her bring the brand to life—online and at scale.
The Strategy: Storytelling That Converts
From the start, we knew Leafberri’s strongest differentiator wasn’t just the tea—it was the founder’s story, the mission, and the deep-rooted authenticity behind the brand.
We designed a full-funnel Meta Ads campaign built around this foundation:
Scripted, filmed, and edited a founder interview to capture the heart of the brand’s mission.
Repurposed existing footage with custom scripted voiceovers to create emotion-driven video ads.
Crafted static creatives for top-of-funnel awareness and retargeting.
Wrote high-converting ad copy and headlines focused on transparency, sourcing, and wellness.
Launched with precise audience segmentation to reach conscious consumers actively seeking non-toxic, premium-quality teas.
We didn’t just “run ads.” We built an ad system that made Leafberri’s values impossible to ignore.
The Results:
Since launching on January 19th, the results speak for themselves:
26.95x ROAS across all campaigns
4.87% average click-through rate (CTR)—well above industry standard
$97,000 wholesale order reactivated by a past client who clicked an ad
New doors opened with major retailers, including Sprouts and Whole Foods
Improved creative efficiency through ongoing hook testing and ad refinements
Website audit and rebrand in progress to support scale into a household e-commerce name
What began with a modest $25/day test budget turned into a fully scaled campaign, powered by strategic storytelling and creative direction that resonates.
Key Takeaway
Consumers don’t just want tea. They want trust, quality, and a story they can stand behind.
By leading with purpose-driven creative and a deep understanding of what sells in today’s saturated market, Leafberri was able to outperform legacy competitors and build a foundation for long-term success—not just in e-commerce, but on retail shelves nationwide.